- To setup a modern fruit processing plant that will enhance increased production of wines and natural fruit concentrated RTDs using organically produced fruits; and reduce levels of post harvest losses of farm fruits in Uganda.
- To further professional training of company staff and recruit other competent personnel with skills in wine and natural fruit juice processing technologies with aim of increasing the production of organic, safe, nutritious and affordable company products.
- To increase sales and generate more income for the expansion of the business by distributing and promoting company products in all potential markets in Uganda and the East Africa.